I’m a musician, marketer, and the founder of Slade Creative. I started the company in 2018 out of a simple frustration, I couldn’t find events I actually wanted to attend, so I started creating them myself.

What began as producing experiences grew into a broader practice focused on strategy-led marketing and large-scale campaigns. Today, I work with brands and organizations across culture, live experiences, and lifestyle, building campaigns that create momentum, grow audiences, and drive real impact.

My background as a performer is what gives me an edge.

I don’t just think about reach, I think about attention. I understand what it takes to bring an audience together, hold it, and give them something worth showing up for. That instinct carries into every campaign we build. Marketing, at its core, isn’t that different from performance…it’s about connection, energy, and creating something people actually want to be part of.

At Slade Creative, marketing isn’t treated as a formula—it’s a practice. It requires constant refinement, awareness, and the ability to adapt. The landscape shifts quickly, and the moment you get complacent, you lose relevance.

I lead a small but mighty team with over 40 years of combined industry experience across strategy, content, and live events. Together, we focus on creating work that cuts through, connects with real audiences, and leaves a lasting impression.

At the core of everything I do is the same goal: bring people together, create meaningful experiences, and make work that people remember.